I started with social media, and in social media primarily Instagram, Started with incorporating copywriting strategy and organic growth, following trends and quirky tone. Upon doing this, we did about +300 new followers organically every week. Some of our posts got as much as 1k likes also. 

My Average CPA while Google and meta ads was around 1:4, the target given was to get as many signups on the application as possible, i got around 7k new signups who stayed for more than 3 months on application.